https://scholar.google.co.uk/scholar?cites=3493968168648776865&as_sdt=2005&sciodt=0,5&hl=en
Human capital(ists) are competitive individualists, preoccupied with investing and enhancing in their own economic value.
From this point of view, life itself is a personal and permanent commercial project that requires business ambition to generate future income and avoid losses.
Along with its academic proponents, human capital is today described by business, governments and even the United Nations as an unalloyed good.
For if the concept implies investing in people, leading to more educated, healthier and wealthier employees and economies, then how could anyone be against it?
The past 20 years has seen this once arcane theory come to fundamentally reshape the meaning of work and jobs in Western societies.
It paved the way for related concepts that have become popular too.
Advocacy Life Branding 